Research on how consistency with the government's digital orientation promotes enterprises'dominant logic and capability portfolio,thus facilitating digital servitization has been underexplored.By conducting a longitudinal case study of Wolong Group's dig-ital servitization from 2007 to 2022,this paper found that manufacturing enterprises'digital servitization has experienced from the stages of"incubation","growth"and"fission".With the consistency of the digital orientation between the government and enterprises,man-ufacturing enterprises'dominant logic changes from the product-dominant logic to product-digital dual dominant logic,which then chan-ges to the digital-service dual dominant logic.Manufacturing enterprises'capability portfolios change from technological capabilities-dominant to digital capabilities-dominant and then to service capabilities-dominant.This paper has not only enriched the co-evolution among the government-firm digital orientation consistency,enterprises'dominant logic and capability portfolios,but also provided man-agerial implications for manufacturing enterprises to handle the dilemma of digital servitization.
关键词
数字服务化转型/数字化导向/一致性/主导逻辑/能力组合
Key words
transformation of digital servitization/digital orientation/consistency/dominant logic/capability portfolio
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