Enterprises can cross the"service life cycle"and achieve sustainable development with the help of business model inno-vation driven by service-dominated logic.This paper focused on Liepin's continuous service innovation practice,carried out an ex-ploratory single case study based on the framework of resource integration and actor interaction,analyzed the evolution process of business model innovation under the service-dominated logic,and constructed a service innovation model about how to crosses the"service life cycle".It was found that the service-dominated logic shows the characteristics of alienation in different periods of the enterprises,and presents the characteristics of supporting-cooperative-symbiotic.Secondly,the co-evolution of resource integration and actor interaction is the key to the implementation of the service-dominated logic,which is also characterized by a phased syner-gistic evolution.Finally,in the process of enterprise development,business model innovation has also experienced the evolution of novelty-efficiency-eco-type.This paper further discussed the driving factors to cross the"service life cycle",and clarified the key mechanism.The conclusions will not only help guide service enterprise to expand the idea of realizing service innovation through business model innovation,but also provide useful suggestions for realizing service innovation to cross the"service life cycle".
service-dominated logicresource integrationactor interactionbusiness model innovation
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