Research on Rural Agricultural Tourism Marketing and Case Experience Analysis
This study aims to explore the current state of rural agricultural tourism marketing and referable marketing cases to provide practical guidance and strategic recommendations for practitioners in the field.The paper first analyzes the issues present in rural agricultural tourism marketing regarding brand building,market research.It then examines the marketing strategies of Lancang County in Yunnan and Sanxian Mountain in Shandong as cases,analyzing Lancang County's marketing strategy from the perspective of the 4P theory and discussing the shortcomings of Sanxian Mountain's short video marketing based on the 4I theory.The proposed marketing solutions offer valuable references for reforming the marketing models of rural agricultural tourism.
万方数据
维普
