Development and Utilization of Red Sports Culture Resources in the Yellow River Basin of Shandong Province
Cultivating and developing red sports cultural resources,and building a red sports cultural industry with Chinese characteristics,are important issues for inheriting and promoting Chinese red cul-ture.The Yellow River Basin in Shandong Province has a long history of cultural heritage and rich red sports cultural resources.Shandong Province has launched measures such as red cultural tourism,red sports cultural activities,and red sports venue construction,effectively activating the vitality of red sports culture;However,there are still shortcomings in terms of its protection and inheritance,development,operation,and promotion.We can consider promoting its current value realization through multiple layers such as strengthening protection,creative development,improving operational strategies,and expanding promotional channels.
red sports cultureYellow River basin in Shandong provincecultural resourcesdevelop-mentutilize
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