Cultivating and developing red sports cultural resources,and building a red sports cultural industry with Chinese characteristics,are important issues for inheriting and promoting Chinese red cul-ture.The Yellow River Basin in Shandong Province has a long history of cultural heritage and rich red sports cultural resources.Shandong Province has launched measures such as red cultural tourism,red sports cultural activities,and red sports venue construction,effectively activating the vitality of red sports culture;However,there are still shortcomings in terms of its protection and inheritance,development,operation,and promotion.We can consider promoting its current value realization through multiple layers such as strengthening protection,creative development,improving operational strategies,and expanding promotional channels.
关键词
红色体育文化/山东省黄河流域/文化资源/开发/利用
Key words
red sports culture/Yellow River basin in Shandong province/cultural resources/develop-ment/utilize
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