Study on Urban Productive Landscape Tourism Based on Content Analysis of Web Text——Taking BaguaTian Scenic Area of Hangzhou as a Case
With the popularity of the network information technology and the establishment of the tourism network platform,network reviews and travel notes have become important ways for tourists to express visiting demands and reflect image perception of the destinations.More and more tourists choose to collect the evaluation about the destination before departure,which is an important way to measure the quality of scenic spots.Authors of this paper take Hangzhou BaguaTian scenic area as an example,through search engines such as Baidu and Ctrip Travel website to take the site text data of visitors as the sample,extract high-frequency characteristic words by using ROST CM 6 software,use the content analysis method to explore the tour experience of the BaguaTian scenic area,evaluate the tourism image of the scenic spots,specifically from the tourists motivation,scenic environment,emotional tendencies and the tourism industry.Based on this,authors of this paper put forward suggestions on the improvement of tourism infrastructure,innovation of marketing,excavation of cultural connotation and promotion of tourism destination image.
NETL
NSTL
万方数据
维普
