Advertising is not only a commercial means,but also has a great impact on the shaping of social culture.In the modem Shenbao advertisement,cigarette advertisement occupies an important position and is an important histori-cal material to study the social culture of Shanghai at that time.This paper selects the cigarette advertisements of British American Tobacco Company in Shenbao,and finds that the cigarette advertisements had a far-reaching impact on the i-deological understanding and concept of Shanghai citizens at that time,and also actively promoted the change of social culture.In people's cognition,cigarettes have gradually become a symbol of taste.Using cigarettes can obtain identity and status and be recognized by the society;In addition,cigarette advertising has also changed people's inherent im-pression of unhealthy cigarettes in the past.Cigarettes no longer only have the single function of social interaction,but have become healthy commodities,and the role of cigarettes is more extensive;At the same time,cigarettes have be-come a symbol for women to strive for equality between men and women and become modern women;Moreover,the cul-tural connotation of cigarettes has also expanded and become a symbol of personality and hope.It can be seen that ciga-rettes have a far-reaching impact on the citizen culture of Shanghai society.Therefore,it is of great significance to show the impact of cigarette advertising on the citizens of Shanghai at that time.
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NSTL
万方数据
