Integrated media is a new media promotion concept that comprehensively integrates the advantages of traditional media and new media technology,achieving the integration of resources,content,publicity,and inter-ests.Red culture is a precious spiritual wealth formed and developed by the Party in the practice of revolution,construction,and reform,under special historical conditions.It contains rich ideological value,educational value,and contemporary value,and is a valuable resource and dynamic textbook for universities to carry out ideological and political education.Universities should effectively integrate media,red culture,and ideological and political education work,achieve effective integration of cultural and technological education,and continuously improve the effectiveness of moral education and soul building education.
The era of integrated mediaRed cultureIdeological and political education in universitiespath
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