基于退货与补偿服务的电商供应链均衡研究
Research on E-commerce Supply Chain Equilibrium Based on Returns and Compensation Services
夏敏 1屈昕 1徐嘉磊 1林志1
作者信息
摘要
研究由多个制造商、网络销售商以及消费者构成的竞争性线上供应链网络,利用变分不等式求解线上供应链网络均衡最优解.着重分析网络销售商提供退货补偿服务对供应链网络各决策者均衡决策和利润的影响.算例分析结果表明,网络销售商提高补贴系数可以降低网销产品的退货率,提高产品的销量,减少产品二次销售的损失;当网络销售商的补贴系数介于[0.1,0.15]时,制造商与网络销售商的利润最大,产品退货率最低.
Abstract
By studying the competitive online supply chain network consisting of multiple manufacturers,online retailers,and consumers,and by using variational inequalities,the author can get the equilibrium optimal solution of the online supply chain network.The paper focuses on analyzing the impact of the online retailer's return compensation service on the equilib-rium decisions and profits of the supply chain network participants.The case analysis results show that increasing the subsi-dy coefficient can reduce the return rate of online products,increase the sales volume of products,and reduce the loss of sec-ondary sales.When the subsidy coefficient of the online retailer is between 0.1 and 0.15,both the manufacturer and the on-line retailer obtain the maximum profit,and the product return rate is the lowest.
关键词
供应链网络/退货补偿服务/变分不等式Key words
variational inequality/supply chain/returns and compensation引用本文复制引用
出版年
2024
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NSTL
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