On the Legal Dilemma and Solution of Officials'Live Broadcast with Goods
The live broadcast with goods of officials is an innovative move for officials to fulfill their regional economic respon-sibilities and optimize government services in the Internet era.However,the innovation of government service has induced many legal problems.Embedding the commercial activity of live broadcast with goods into official acts is still in a legal gray area,and officials'involvement in commodity markets carries the risk of restricting competition.Meanwhile there are deficiencies in the relevant substantive and procedural rules.Considering the special status of officials and the limited credibility of the government,live broadcast of goods by officials should be permitted on a limited basis and regulated by specialized normative documents.In terms of specific regulation,it is necessary to formulate start-up rules to cope with the risk of restricting competition,improve advertising obligations and responsibilities to protect consumers'rights and interests,and design procedural rules to constrain the power of officials to ensure that their live broadcasting activities are legal,fair and transparent.
officialslive broadcast with goodspublic servicegovernment innovationpermission on a limited basis
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