摘要
面临社会转型带来的焦虑和消费文化的影响,我国动漫亚文化群体不再激烈地对抗主流文化,而是在网络、游戏和动漫中,找到身份认同,体验情感交流和主宰生活的快感。“民工漫”是当代动漫亚文化群体在ACG文化传播演化过程中的心理缩影,也是他国内容产业王牌产品在本土的重要市场反馈。“民工漫”的传播,突破了动漫文化固有的边缘化屏障,起到了促进不同文化间相互交流、学习、启发的效应,有助于培养我国动漫产业的受众,推进动漫融入主流流行文化,也有利于促使我国文化创意产业的成熟壮大。
Abstract
With anxiety over the transformative social change and the influence of consumer culture, the sub?culture of animation fans or anime fans in China no longer repel the mainstream cultures, but find identity and pleasure from emotional exchanges and power of control in Internet, games and animations.“MG Anime , nickname for household animation, is the psychological miniature of the group of anime fans developing and changing in the spread of ACG, or animations, comics and games, and important feedback of foreign ACG brands entering the domestic market. The transmission of “MG Anime breaks the barrier on animation, helps develop intercultural communications and anime audience in China.
基金项目
安徽师范大学皖江学院科研项目(WJKY201514)