An analysis based on the unified theory of acceptance and use of technology(UTAUT)model of the factors influencing university students'intention to use online learning platforms has the following findings:perceived enjoyment,social influence,performance expectations,and facilitating conditions have a positive impact on intention to use;perceived enjoyment and effort expectancy positively influence performance expectations;facilitating conditions significantly affect intention to use and effort expectancy while effort expectancy negatively impacts intention to use;self-efficacy has an indirect positive impact on intention to use through perceived enjoyment,and gender and academic stage do not have a direct significant impact on the intention to use online learning platforms by university students.It is recommended that college/university administrators and faculty make efforts to enhance the quality and appeal of learning resources and enrich learning platform forms,network platform developers should enhance promotional efforts,expand social influence,and provide personalized services.
online-learning platformintention to useinfluence factorsunified theory of acceptance and use of technology(UTAUT)model
NETL
NSTL
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