In the new era,digital technology has a crucial impact on the inheritance of Nanyin,and the influencing factors are the core variables of Nanyin's digital inheritance.Research based on grounded theory,semi-structured interviews and literature review has found that factors affecting the digital inheritance of Nanyin cover categories of government,culture,resources,market and talent,corresponding to guiding factors,driving factors,foundational factors,supportive factors,and protective factors respectively.To achieve more effective,sustainable and innovative inheritance of Nanyin,it is necessary to improve the government's overall coordination mechanism,strengthen cultural identity of Nanyin,inherit its living cultural resources,expand its digital products and services,and cultivate talent for more effective inheritance of Nanyin.
Nanyindigital inheritanceinfluencing factorsinheritance pathgrounded theory