A study of Bilibili users'virtual identity through bullet-screen comments of Harry Potter and the Sorcerer's Stone identifies four identity types,each distinguished with unique discursive practices of its own.Among them,the creator identity has the largest share and the role-playing identity takes the second,followed by the attitude expresser identity and the information communicator identity.Basically,creator identities are most frequently constructed through creative interpretation,role-playing identities realized through self imagination,school greetings and magic spells,attitude expressers realized through expression of affection as well as some dissent,and information communicators constructed through information offering and seeking.This shows Bilibili users'active creativity and participation in constructing virtual identities in movie bullet-screen comments.
virtual identityBilibili platformbullet-screen comment usersdiscursive practicesHarry Potter and the Sorcerer's Stone
维普
万方数据
