Being Digital:Communication Transformation and Subjective Rethinking in the Context of New Quality Productive Forces
New quality productive forces in the digital media have reconstructed the production relations among people and constructed the reality of being digital.In the digital space,the re-creation of the body has brought about a new revolution in media technology,decentralization has advanced a new transformation of communica-tion concepts,and the manifestation of platforms has inspired a new change of living state,and the use of digital communication can help and empower the return to the essence of universal communication,reshape the quality of cultural exchange,and enhance media practice in the new era.As the"anti-domestication"of technology has appeared,it is necessary to face up to the value of digital production behind the phenomenon,construct the inter-subjectivity of each actor as the goal,deal with the ethical challenges in the development trend towards digital-re-al integration,break through the alienation of communication,and create opportunities for the construction of a new communication ecology of mainstream ideology.
productivitydigital medianew quality productive forcesbeing digital
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