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日常生活视觉化视域下主流意识形态的传播机理及策略

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当今,现代日常生活出现了视觉化的转向.通过视觉,日常生活建构主体意识,达成日常生活意义的把握.在此时代背景下加强主流意识形态传播,必须尊重人民群众日常生活的视觉文化需求,必须符合人民群众日常生活的认知图式,必须立足人民群众视觉浸润的日常生活.
The Dissemination Mechanism and Strategy of Mainstream Ideology Under the Visualization of Daily Life
Nowadays,there has been a visual shift in modern daily life.Through vision,daily life constructs sub-ject consciousness and achieves the grasp of the meaning of daily life.In this context,to strengthen the dissemi-nation of mainstream ideology,it is necessary to respect the visual and cultural needs of the people in their daily lives,conform to the cognitive schema of their daily lives,and be based on the daily life infiltrated by their visual perception.

daily lifevisual culturevisionmainstream ideologydissemination

胡启明

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桂林电子科技大学 马克思主义学院,广西 桂林 541004

日常生活 视觉文化 视觉 主流意识形态 传播

2024

理论建设

理论建设

CHSSCD
ISSN:
年,卷(期):2024.40(6)