Older People's Willingness to Utilize Medical Escort Service and Its Influencing Factors:Based on the Extended Model of TPB/TAM
Using the theory of planned behaviour(TPB)and the technology acceptance model(TAM)as a basic framework,we incorporated the dimension of trust according to the psychological characteristics of older adults,developed a structural equation model based on the survey data of 406 questionnaires of older adults and analyzed older people's willingness to utilize medical escort service and its influencing factors.The results show that attitude,perceived behavioral control,and subjective norms significantly and positively affect older adults'willingness to utilize medical escort service,whereas perceived usefulness has no significant effect on it.Accordingly,countermeasures are proposed to promote the comprehensive development of the escort industry.
older peoplemedical escort servicetheory of planned behaviourtechnology acceptance modelstructural equation model