The Willingness of Young-Old and Old-Old to Use Smart Eldercare Products and Services:An Analysis Based on UTAUT Model
On the basis of the UTAUT model,the willingness and sustained willingness of young-old and old-old to use smart care products and services as well as their influencing factors were examined respectively through confirmatory factor analysis and ridge regression analysis.The result shows that both willingness and sustained willingness of the young-old are low,and that performance expectations,social influences,and facilitating conditions have significant positive effects on(sustained)willingness.Perceived risk has no significant impact on(sustained)willingness,and the impact of giving expectations on different elderly groups varies.All factors have varied degrees of influence on different elderly groups,and group regression confirms the moderating effect of gender.Therefore,more attention should be paid to children of older adults in market promotion and usage willingness research.Besides,smart eldercare products should be more elder-centered to meet the demand of target consumers.Moreover,more demand-oriented policies should be rolled out to improve consumer engagement as well as products and services through multi-player collaboration.
young-old and old-oldsmart eldercarewillingness to usesustained willingness to useUTAUT model
NETL
NSTL
万方数据
