The Value,Dilemma,and Paths of Improving and Upgrading Older People's Cultural and Tourism Consumption from the Perspective of Silver Economy
With the accelerated evolution of population ageing in China,the silver economy has ushered in huge market opportunities,presenting diverse,high-quality,and personalized demand characteristics.Cultural and tourism consumption is a kind of daily service consumption closest to the elderly population.Improving and upgrading this consumption is not only the requirement of meeting older people's demand for a better life,but also a necessary path to promote high-quality development of the silver economy.Improving and upgrading this consumption can meet the spiritual and cultural needs of the elderly population,optimize the structure of the elderly cultural and tourism industry,and unleash the potential of consumption in this field.In response to the existent problems in improving and upgrading older people's cultural and tourism consumption,we should further improve the policy system,optimize the supply and demand structure,accelerate digital transformation,enhance elder-friendly services,scientifically analyze the development trend of the industry,and provide richer and better cultural and tourism products and services for the elderly population.
silver economycultural and tourism consumptionageing populationcultural industry and tourismageing industry