首页|银发经济视角下老年文旅消费提质升级的价值、困境与路径

银发经济视角下老年文旅消费提质升级的价值、困境与路径

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随着我国老龄化进程的加快演进,银发经济迎来巨大的市场机遇,呈现出多样化、高品质、个性化的需求特征.文旅消费是最贴近老年群体的日常服务消费,推进老年文旅消费提质升级既是满足老年群体美好生活需要的题中应有之义,也是促进银发经济高质量发展的必由之路.老年文旅消费提质升级能够满足老年群体的精神文化需求、优化老年文旅产业结构、释放老年文旅消费潜力.针对当前老年文旅消费提质升级存在的问题,应进一步完善政策体系、优化供需结构、加快数字转型、提升适老服务,科学研判老年文旅产业发展趋势,为老年群体提供更加丰富、优质、高质量的文旅产品和服务.
The Value,Dilemma,and Paths of Improving and Upgrading Older People's Cultural and Tourism Consumption from the Perspective of Silver Economy
With the accelerated evolution of population ageing in China,the silver economy has ushered in huge market opportunities,presenting diverse,high-quality,and personalized demand characteristics.Cultural and tourism consumption is a kind of daily service consumption closest to the elderly population.Improving and upgrading this consumption is not only the requirement of meeting older people's demand for a better life,but also a necessary path to promote high-quality development of the silver economy.Improving and upgrading this consumption can meet the spiritual and cultural needs of the elderly population,optimize the structure of the elderly cultural and tourism industry,and unleash the potential of consumption in this field.In response to the existent problems in improving and upgrading older people's cultural and tourism consumption,we should further improve the policy system,optimize the supply and demand structure,accelerate digital transformation,enhance elder-friendly services,scientifically analyze the development trend of the industry,and provide richer and better cultural and tourism products and services for the elderly population.

silver economycultural and tourism consumptionageing populationcultural industry and tourismageing industry

杨勇、常天恺

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中国老年学和老年医学学会,北京 100011

中国传媒大学文化产业管理学院,北京 100024

银发经济 文旅消费 人口老龄化 文化产业和旅游产业 老龄产业

2024

老龄科学研究

老龄科学研究

影响因子:0.965
ISSN:
年,卷(期):2024.12(10)