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数智时代的社会注意力:转向、风险与应对

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数智技术的纵深发展让人类文明正在经历一场多要素、立体化和全景式变迁.在测度技术和牵引途径持续数智化的基础上,社会注意力呈现显著的涌现、分化和扩张态势,不断营造不同于以往的现代图景.由于被塑形、被影响以及被建构的痕迹日益凸显,社会注意力不再局限于一种心理和生理行为,而是成为一种复杂的社会行为,表现出资源属性加速凸显、配置机制不断健全和影响维度渐趋复杂等显著特征.伴随数据化、资源化、社会化的现代转向,社会注意力也相应面临失向风险,如区隔加深阻碍公共精神发展、分布离散弱化主流价值传播、秩序流变诱使话语结构失衡和操纵强化加剧意识形态斗争等问题.为此,需通过把握社会注意力配置的适度张力、警惕社会注意力配置的数据遮蔽、防范社会注意力配置的不良操纵以及深化社会注意力配置的科学引领等举措来保障数智时代社会注意力的规范有序与效能彰显.
Social Attention in the Age of Digital Intelligence:Shifts,Risks and Responses
Human civilization is undergoing a multifaceted,three-dimensional and panoramic transformation as a result of the deep development of digital and intelligent technologies.On the basis of the continuous intelligentization,social attention has shown a remarkable emergence,differentia-tion and expansion,and has been constantly creating a different modern prospect.Being obviously shaped,influenced and constructed,social attention is no longer limited to a psychological and phys-iological behavior,but a complex social behavior,showing marked features of growing resource at-tributes,improved allocation mechanisms and complex influence.Along with the modern turn of da-ta,resources and socialization,social attention is now facing the risk of disorientation,such as the deepening of compartmentalization that hinders the development of public spirit,the fragmentation that weakens the transmission of mainstream values,the change in the order that induces imbalance in the discourse structure and manipulations that intensify the ideological struggle.To this end,it is necessary to ensure the standardization and effectiveness of social attention in the age of digital intel-ligence through maintaining the moderate tension in the allocation of social attention,being alert to the data masking of social attention allocation,preventing undesirable manipulation of social attention allocation,and deepening the guidance in social attention allocation.

the age of digital Intelligencesocial attentiondigital intelligence technologyide-ological strugglemainstream value communicationattention economy

阎国华、高天宇

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中国矿业大学马克思主义学院

数智时代 社会注意力 数智技术 意识形态斗争 主流价值传播 注意力经济

2025

理论与改革
中共四川省委党校

理论与改革

北大核心
影响因子:0.5
ISSN:1006-7426
年,卷(期):2025.(1)