The Economic Law Regulation of Urban Marketing Behaviors of Local Governments
Urban marketing behaviors of local governments are carried out under three motivations,namely self-help,transformation and development.These behaviors are actively promoted by local governments and organized by market-oriented forces such as platforms and media.Market players participate in the whole process through diversified economic activities.According to the logics of developing regulation and neutral regulation,it is necessary to reshape the concept of urban marketing and ensure the rational,moderate,accurate and sustainable intervention character of urban marketing under the premise of securing the competitive neutrality of government behavior.At the marketing decision-making stage,the impact assessment of government interventions should be carried out to ensure marketing effectiveness.At the marketing implementation stage,fair competition review should be conducted according to law to prevent damage to fair competition in the market.At the continuous stage of marketing,a normalized legal guarantee system should be built to constantly stabilize and improve the marketing effectiveness.
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