Under the background of"revitalization of Northeast China"and"2022 Winter Olympics",the development of ice and snow sports tourism industry in Liaoning Province has entered a stage of rapid growth.On the basis of combing the relevant theories of the tourism industry,the relevant data of the ice and snow sports tourism industry in Liaoning Province are analyzed.The main problems of the industrialization of ice and snow sports tourism in Liaoning province are insufficient industrial planning,poor brand awareness and low popularity,and it is proposed to fully tap and develop the ice and snow resources and optimize the development environment of the ice and snow industry,adjust the development strategy of ice and snow sports tourism industry in Liaoning Province,such as ice and snow sports tourism publicity,and promote the rapid development of ice and snow sports tourism industry in Liaoning Province.
关键词
辽宁省/冰雪体育/旅游/旅游产业
Key words
Liaoning Province/ice and snow sports/tourism/tourism industry
维普
万方数据