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政府补贴下应用区块链的有机农产品供应链决策

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应用区块链可提高消费者对有机农产品的信任,但会增加供应链成本。在此背景下,以单个有机农企和单个零售商组成的二级供应链为研究对象,考虑政府对有机农企品牌宣传进行补贴,建立三阶段序贯博弈模型,对比分析供应链未应用和应用区块链两种情形下最优决策,研究区块链成本如何在零售商、有机农企之间分担。研究表明:应用区块链可以提高政府补贴效果;单位区块链使用成本和区块链固定成本有阈值,当两项成本均低于阈值时,企业有动力应用区块链;成本分摊-收益共享契约可以找出区块链固定成本最优分担比例,使供应链系统总利润最优值与集中决策时一致,实现供应链协调。研究结论为供应链成员决策提供参考。
Decision making of organic agricultural product supply chain using blockchain under government subsidy
The application of blockchain can improve consumers'trust in organic agricultural products,but it will increase supply chain costs.In this context,taking the secondary supply chain composed of a single organic agricultural enterprise and a single retailer as the research object,considering the government's subsidies for the brand promotion of organic agricultural enterprises,a three-stage sequential game model is established,and the optimal decisions under the two situations of non application of the supply chain and application of the blockchain are compared and analyzed to study how the blockchain costs are shared between retailers and organic agricultural enterprises.It is found that the use of blockchain can improve the effect of government subsidies;There are thresholds for unit blockchain use cost and blockchain fixed cost.When both costs are lower than the threshold,enterprises have motivation to apply blockchain;Cost and income sharing contract can find out the optimal sharing proportion of the fixed cost of blockchain,making the total profit of the supply chain system consistent with centralized decision-making,achieving supply chain coordination.This study can provide reference for supply chain members to make decisions.

organic agricultural productblockchain technologygovernment subsidiessupply chain coordination

张芳、王佳兴

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辽宁工程技术大学 营销管理学院,辽宁 葫芦岛 125105

有机农产品 区块链技术 政府补贴 供应链协调

辽宁省教育厅科研专项

21-A827

2024

辽宁工程技术大学学报(社会科学版)
辽宁工程技术大学

辽宁工程技术大学学报(社会科学版)

CHSSCD
影响因子:0.512
ISSN:1008-391X
年,卷(期):2024.26(3)
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