首页|"耳朵经济"背景下相声艺术的听觉传播转型及其实践路径

"耳朵经济"背景下相声艺术的听觉传播转型及其实践路径

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受新媒体和互联网的影响,相声这一传统剧场表演行业面临着巨大的发展冲击,亟须适时转型。移动音频平台的出现,"耳朵经济"的巨大发展前景与相声艺术的适配,带给相声艺术新的发展生机。基于"耳朵经济"视角,采用文献分析法、案例分析法及数据分析法,对相声艺术听觉传播转型的主客观必要性予以阐释,并对相声艺术的听觉传播转型的实践路径展开研究。研究表明:借助"耳朵经济"的蓝海,相声艺术可以通过挖掘用户的实际需求,培养忠实的受众群体,技术赋能提升声音体验效果,打造相声艺术传播良性互动生态,充分释放听觉消费潜力,增强线上音频变现能力等方式进行听觉传播转型。研究结论为相声艺术的传播转型提供参考。
Communication transformation and innovation path of the art of crosstalk in the background of the"ear economy"
Under the influence of new media and the internet,the traditional theater performance industry of crosstalk is facing a huge impact on development,and is in urgent need of timely transformation.The emergence of mobile audio platforms,the huge development prospects of the"ear economy"and the adaptation of crosstalk,bring new opportunities for the development of the art of crosstalk.From the perspective of the"ear economy",using the methods of literature analysis,case analysis and data analysis,the study explains the subjective and objective necessity of the auditory communication transformation of crosstalk,and conducts research on the practical path of the auditory communication transformation of crosstalk.Research shows that with the blue ocean of the ear economy,the art of crosstalk can carry out auditory communication transformation by tapping the actual needs of users,cultivating loyal audience groups,enhancing the effect of sound experience through technological empowerment,creating a benign interactive ecosystem for the dissemination of crosstalk art,fully releasing the potential of auditory consumption,and enhancing the ability of online audio cash,etc.The research conclusions provide reference for the transformation of the art of crosstalk.

the art of crosstalkthe"ear economy"auditory communicationauditory turningmobile communication

郝康云、邓桂英

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湖南科技大学 人文学院,湖南 湘潭 411201

相声艺术 耳朵经济 听觉传播 听觉转向 移动传播

2024

辽宁工程技术大学学报(社会科学版)
辽宁工程技术大学

辽宁工程技术大学学报(社会科学版)

CHSSCD
影响因子:0.512
ISSN:1008-391X
年,卷(期):2024.26(6)