Evolutionary Game of Three-group Strategies on Secondhand Platforms from the Perspective of Prospect Theory
In view of the development prospect of the second-hand trading market,considering the psychological factors of the second-hand trading subject and by introducing the trading commission structure of the second-hand market,a three-group evolutionary game model of the second-hand platform,platform merchants and consumers are constructed based on the prospect theory.By utilizing the replication of dynamic equations and evolutionary game theory,the strategy choices of each agent in the model and the stable evolution strategy of the system are obtained.Through parameter settings and numerical simulation with the help of MATLAB,the rationality of the specific evolution path of the model is analyzed and verified.The results show that when no commission is charged,the strategy of each subject is unstable,and the decision-making behavior will change with the change of various factors.In terms of improving the management ability of platform construction,the second-hand platform chooses to charge transaction commission to share the management cost of the platform.With the improvement of the management ability of the second-hand platform,the platform merchants are willing to sell second-hand goods more actively,and consumers are more inclined to buy second-hand products,which is an effective way to achieve a stable and balanced system.
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