The Deficiency of Rural Tea Tourism Development Model and Its Optimization Path——Taking Huanglongxian Tea Culture Village in Nanjing as an Example
As one of the important engines to promote rural revitalization,rural tourism not only promotes the construction of beautiful countryside,farmers'production increase and income,but also creates new opportuni-ties for the development of characteristic industries in rural areas.As a characteristic village of rural tea cul-ture built by the mode of"tea + tourism"in recent years,the construction of the tea industry in Nanjing Huanglongxian has achieved rapid development under the drive of rural tourism.Based on the analysis of the development mode of tea tourism in this region,it is pointed out that there are still some problems in this re-gion,such as the lack of innate heritage of tea culture,superficial development of tea industry,insufficient characteristics of tea tourism,and weak marketing and publicity.It puts forward some countermeasures to opti-mize the construction of local rural tea industry based on acquired advantages,such as extending the industrial chain,strengthening the construction of characteristic tea tourism products,relying on the information platform to publicize and expand the e-commerce market,and optimizing the tourism service ability.
国家科技期刊平台
NSTL
万方数据
维普
