Ecological products are the most abundant resources in rural areas,and the realization of the value of rural ecological products is an important pivot for achieving rural revitalization.By summarizing and analy-zing the practical experience of ecological compensation models,property rights trading models,and ecological management and development models for realizing the value of rural ecological products nationwide,and com-bining the three major challenges faced by the transformation of ecological resources into ecological products,the imperfect market-oriented trading system for ecological products,and the insufficient integration of ecologi-cal products with existing public resources,this paper proposes to improve the preparation mechanism,imple-mentation mechanism,and implementation mechanism Exploring how to better realize the value of rural ecolog-ical products from three aspects:strengthening the guarantee mechanism.