To implement the Huangshan tea industry in Anhui Province towards healthy growth under the rural revitalization strategy,a SWOT analysis is imperative.Despite advantageous geographical,natural,and tech-nological factors,the industry grapples with weaknesses like poor management,limited brand recognition,and non-standardized practices.Furthermore,internal threats like diseases and pests,alongside external challen-ges from intense market competition,loom large.This analysis underscores the need for a strategic focus on strengths and opportunities(SO),prioritizing sustainable development to mitigate weaknesses and threats,ul-timately fostering increased farmer income.