基于SWOT的安徽省黄山茶叶特色产业发展分析
Study on the Development of Huangshan Tea Industry in Anhui Province Based on SWOT Analysis
李建宇1
作者信息
- 1. 河海大学公共管理学院,江苏 南京 211100
- 折叠
摘要
为实施乡村振兴战略,促进安徽省黄山茶叶特色产业健康发展,结合黄山茶叶特色产业发展的实际情况,对该市茶叶特色产业发展进行SWOT分析.黄山茶叶产业具备发展的区位优势、自然条件优势和技术优势,存在产业管理水品低、知名茶叶品牌少且品牌建设意识淡泊、茶叶种植和加工模式标准化程度低等劣势,在把握时代机遇、现实机遇和技术机遇的同时,也面临着内外部威胁,内部威胁是疾病和害虫侵袭,外部威胁是国内外市场竞争激烈.应在采取SO战略的同时注重可持续发展,克服劣势,减少威胁;以促进茶叶特色可持续发展,实现农民增收.
Abstract
To implement the Huangshan tea industry in Anhui Province towards healthy growth under the rural revitalization strategy,a SWOT analysis is imperative.Despite advantageous geographical,natural,and tech-nological factors,the industry grapples with weaknesses like poor management,limited brand recognition,and non-standardized practices.Furthermore,internal threats like diseases and pests,alongside external challen-ges from intense market competition,loom large.This analysis underscores the need for a strategic focus on strengths and opportunities(SO),prioritizing sustainable development to mitigate weaknesses and threats,ul-timately fostering increased farmer income.
关键词
黄山/SWOT分析/茶叶产业Key words
Huangshan/SWOT analysis/Tea industry引用本文复制引用
基金项目
江苏省习近平新时代中国特色社会主义思想研究中心一般项目(23ZXZB027)
出版年
2024
国家科技期刊平台
NSTL
万方数据