Analysis on the Development Strategy of the Yangxianggua Industry in County with a Decline in Rural Revitalization Background
The prosperity of industries is an inevitable requirement of the rural revitalization strategy and a key factor in promoting high-quality development of agriculture and rural areas.In recent years,Huaxian County in Henan Province has vigorously developed the foreign melon industry,which has contributed greatly to pro-moting the increase of farmers'income and the implementation of the rural revitalization strategy.Based on the author's field research in Huaxian County,Henan Province,the development status of the watermelon industry in Huaxian County is analyzed,and it is pointed out that there is a serious loss of labor force and a shortage of agricultural technology talents;Insufficient efforts in the construction of foreign melon brands;Lack of innova-tion in marketing channels;Serious homogenization of tourism products and other issues,and proposing to in-troduce professional talents and focus on cultivating agricultural technology talents;Strengthen brand building and expand brand effect;Expand sales channels and expand product markets;Developing characteristic tourism,promoting the integration of agriculture and tourism,and other measures to promote the sustainable development of Huaxian's cantaloupe industry.
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