A study on the tourist gaze of glamping bases——Take the Dunhuang desert camping bases as a case study
"Glamping",a new tourism business that developed rapidly during the COVID-19 pandem-ic,has shown a cooling trend in the normalization phase,and the market competition has become in-creasingly fierce.From the perspective of the tourist gaze,this study uses ROST CM6 software to analyze the online texts of Dunhuang desert camping bases in terms of word frequency and semantic network analysis.It summarizes the central categories of the tourist gaze at these camping bases:service and facilities gaze,environment gaze,tourism resources gaze.And ambience and conditions gaze.And then sorts out the main sources of negative emotions under the tourist gaze through senti-ment analysis.Finally,on the basis of analyzing the content of the tourist gaze,targeted suggestions are put forward for the construction and development of desert camping bases,which provide refer-ences for the sustainable development of glamping bases.
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