The Dilemma and Innovative Strategies of Traditional Culture Communication in the Short Video Ecology
Short videos cater to people's entertainment oriented spiritual needs and fragmented reading habits,and are an important channel for people to obtain information,entertainment,and socialize today.Traditional culture requires short videos to empower creative transformation and innovative development.However,at the same time,the dissemination of traditional culture through short videos faces challenges such as the need to strengthen the level of creative subjects and improve the quality of content.By improv-ing content quality,emphasizing innovation in content expression,and enhancing scene adaptation,strate-gies are used to break through these challenges,achieve the coordinated development of the short video in-dustry and traditional culture,enhance the soft power,and assist in the rejuvenation of the Chinese nation.
short videotraditional cultural disseminationdifficultiesstrategy
NETL
NSTL
万方数据
维普
