Research on the Construction of New Marketing Strategy Models for Enterprises under the Background of Digital Economy
The development of technology has promoted industrial upgrading and integrated it with the real economy,thus giving birth to a new form of digital economy.The arrival of the digital economy has had a profound impact on enterprise marketing strategies,not only causing turbulence in the marketing en-vironment,but also transforming the marketing organizational structure and promoting the improvement of enterprise marketing capabilities.In order to better adapt to the requirements of the digital economy era,enterprises need to promote the construction of new marketing strategies through four aspects:system plan-ning,demand focus,technology adaptation,and brand building,in order to keep up with the times.
digital economyenterprise marketing strategynew mode
NETL
NSTL
万方数据
