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人工智能时代高职跨境电商专业教学改革策略

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人工智能是通过计算机程序来呈现人类智能的技术.以ChatGPT为代表的生成式人工智能在文案、图片、视频等生成方面已具有类人的功能,用极高的效率参与着社会生产和生活.跨境电商是拉动经济发展的外贸新业态,主要岗位有运营、客服、营销、物流等,需要高频率地生成文案、图片、视频等素材.人工智能引发的技术革新将使跨境电商企业改变用人条件.高职跨境电商专业教师要主动了解人工智能对职业的影响,绘制顺应潮流的跨境电商人才画像,找准产出导向的教学改革思路,梳理好外语、外贸、电商的逻辑关系,通过整合产业链和供应链打通人才价值链,重塑专业核心课程教学方式方法,从而实现前瞻性的教学改革.
Teaching Reform Strategies for Cross-border E-commerce Majors in Vocational Education in the Era of Artificial Intelligence
Artificial intelligence is a technology that presents human intelligence through computer pro-grams.Over the past year,generative artificial intelligence represented by ChatGPT has had humanoid func-tions in the generation of documents,images,videos,and other aspects,participating in social production and life with extremely high efficiency.Cross-border e-commerce is a new form of foreign trade that drives economic development.Its main positions include operations,customer service,marketing,logistics,etc.It requires frequent generation of materials such as documents,images,and videos.The technological innovation triggered by artificial intelligence will change the employment conditions of cross-border e-commerce enterprises.Cross-border e-commerce teachers in higher vocational colleges should actively un-derstand the impact of artificial intelligence on their careers,draw a picture of cross-border e-commerce talents that conforms to the trend,identify output oriented teaching reform ideas,sort out the logical rela-tionship between foreign languages and foreign trade and e-commerce,integrate the industry chain and supply chain to connect the talent value chain,reshape the teaching methods of professional core courses,and achieve forward-looking teaching reform.

cross-border e-commerceartificial intelligenceintegration of industry and educationhigher vocational educationteaching reform

张妍

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辽宁开放大学(辽宁装备制造职业技术学院)工商管理学院,辽宁 沈阳 110161

跨境电商 人工智能 产教融合 高职 教学改革

2024

辽宁省交通高等专科学校学报
辽宁省交通高等专科学校

辽宁省交通高等专科学校学报

影响因子:0.349
ISSN:1008-3812
年,卷(期):2024.26(5)