Research on the deep integration and development of rural"sports,cultural and tourism"driven by digital technology
With the continuous expansion of the application field of digital technology,the deep integration and development of rural"sports and cultural tourism"driven by digital technology has become an important driving force for comprehensively promoting rural revitalization and building a modern industrial system.Based on the industry integration theory and stakeholder theory,this paper reconstructs the development mechanism of the existing rural"culture and sports tourism"integration mode through a new perspective of digital technology driving the deep integration and development of rural"culture and sports tourism",and examines the difficulties hindering the deep integration and development of rural"culture and sports tourism"driven by digital technology,and finds that the top-level policy is not prominent.Grassroots information implementation is not in place,the construction of rural digital facilities is weak,the connection and utilization of financial funds is not clear,the characteristics of rural integration are not significant,the consumption demand of tourists"sports and cultural tourism"is weak,the lack of digital technology composite talents,and the ability to meet the integration scene is limited.It is proposed to create a two-way big data channel for policy formulation and implementation,use digital technology for macro-precise regulation and control,strengthen the construction of rural digital infrastructure,promote the deep integration and development of digital"cultural tourism",promote industrial cooperation and innovation,create a deep integration of digital"cultural tourism"industry chain,strengthen talent training and introduction,and enhance the professional level of rural"cultural tourism"industry.In order to provide reference for the deep integration and development of rural"sports and cultural tourism".
digital technologyruralsports,cultural and tourisndeep integration
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