首页|农村体育赛事赋能乡村振兴的价值意蕴、阻滞因素与模式创新

农村体育赛事赋能乡村振兴的价值意蕴、阻滞因素与模式创新

The value implication,retarding factors and mode innovation of rural sports events enabling rural revitalization

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运用文献资料法,对农村体育赛事赋能乡村振兴的价值、阻碍和模式创新进行研究.农村体育赛事赋能乡村振兴的价值:以赛增文,助推乡村文化振兴;以赛汇才,助推乡村人才振兴;以赛促旅,助推乡村产业振兴;以赛塑形,助推乡村生态振兴;以赛促建,助推乡村组织振兴.阻滞因素包括:人口空心化导致体育人才匮乏;思想壁垒化造成群众基础薄弱;体系不健全引起赛事保障或缺;资金不稳定致使活动难以为继;模式未形成引发消费活力不足.模式创新:以政策为导向,打造"汇聚+培育"人才孵化模式;以倡导为引领,创建"直接+间接"群众参与模式;以完善为目标,锤炼"公平+规范"完备赛事模式;以多方为主体,缔造"政府+社会"资金筹集模式;以网络为关键,拓展"线上+线下"多维商业模式.
By using the method of literature,this paper studies the value,hindrance and mode innovation of rural revitalization enabled by rural sports events.Rural sports events enable the value of rural revitalization:promote rural culture revitalization with competition boost the revitalization of rural talents;by matching promote tourism and the revitalization of rural industry;boost rural ecological revitalization;by shaping with events promote construction through competition and boost the revitalization of rural organizations.The retarding factors include:the shortage of sports talents due to the hollowing out of population;Ideological barriers cause the mass base is not high;the system is not perfect resulting in the lack of race security,financial instability makes it difficult to sustain activities;the pattern has not been formed,leading to insufficient consumption vitality.Model innovation:policy-oriented,to create a"convergence+cultivation"talent incubation model;with advocacy as the guide,create a"direct+indirect"mass participation model;to improve as the goal,temper the"fair+standard"complete competition mode;to create a"government+society"fund raising model with multiple parties as the core;with the network as the key,we will expand the multi-dimensional business model of"online+offline".

rural sportsrural sports eventsrural revitalization

袁煜寒、代方梅

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湖北大学体育学院,湖北武汉 430062

农村体育 农村体育赛事 乡村振兴

湖北省教育厅一般项目

22Y011

2024

辽宁体育科技
辽宁省体育科学研究所 辽宁省体育科学学会

辽宁体育科技

影响因子:0.272
ISSN:1007-6204
年,卷(期):2024.46(1)
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