摘要
运用文献资料法对数字经济赋能体育产业高质量发展的价值意蕴、现实困境进行深入剖析,并提出优化策略.结果显示:数字经济赋能体育产业高质量发展能够驱动体育产业创新升级、提升政府管治效率、巩固体育产业竞争地位、增强体育企业产管效率.但数字经济赋能体育产业高质量发展进程中也存在政策支撑不足、数字软硬件设施薄弱、数字化人才短缺、体育消费结构失衡等现实困扰.建议从强化政策支持、加快数字建设、优化人才培养体系、重塑消费结构四个方面进行完善,进而巩固顶层设计与协同治理,推动体育产业数字化转型,突破数字化发展瓶颈,拓宽数字化体育消费市场,方能最大程度实现数字经济赋能体育产业高质量发展.
Abstract
By using the method of literature,this paper makes an in-depth analysis of the value implication and realistic dilemma of the digital economy enabling the high quality development of the sports industry,and puts forward optimization strategies.The results show that the digital economy enabling the high quality development of the sports industry can drive the innovation and upgrading of the sports industry,improve the efficiency of government governance,consolidate the competitive position of the sports industry,and enhance the production and management efficiency of sports enterprises.However,in the process of the high quality development of the sports industry enabled by the digital economy,there are also practical problems such as insufficient policy support,weak digital hardware and software facilities,shortage of digital talents,and imbalance of sports consumption structure.It is suggested to improve the four aspects of strengthening policy support,accelerating digital construction,optimizing the talent training system,and reshaping the consumption structure,so as to consolidate the top-level design and collaborative governance,promote the digital transformation of the sports industry,break through the bottleneck of digital development,and broaden the digital sports consumption market,so as to maximize the high-quality development of the sports industry enabled by the digital economy.
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