With the continuous development of"media society",media information exerts a subtle influence on youth's social cognition and value formation.During the Beijing Winter Olympics,the media created symbolic connections through the construction of media ceremonies and created immersive education scenes to enhance the national identity of youth.We adopt the methods of story encouragement,behavior demonstration and value guidance to cultivate the youth's fighting spirit,optimistic quality and sense of responsibility.Social media has provided a platform for youth groups to engage in youthful interaction and personalized participation in the grand background of the Beijing Winter Olympics,enhancing the sense of participation of young people in national events.The media communication practice of the Beijing Winter Olympics is conducive to helping young people establish correct values and cultivate a new era of young people with culture,knowledge,ideals,morality and responsibility.
NETL
NSTL
万方数据
