By using the SWOT analysis,this paper analyzes the advantages,disadvantages,opportunities and threats of Chinese martial arts all-media communication,and proposes the development strategies of Chinese martial arts all-media communication based on the current situation of Chinese martial arts all-media communication:pioneering strategy,expand the communication path,strengthen the platform technical support,achieve the innovative development of martial arts;transforming strategy,optimize communication strategy,construct modern discourse system,promote Chinese martial arts creative transformation;improvement strategy,pay attention to the production content,promote the construction of communication system,and enhance the core competitiveness of martial arts;stable strategy,enhance cultural identity,broaden the space for communication and development,strengthen the self-confidence of martial arts culture,and provide reference for the communication and development of Chinese martial arts in the new era under the vision of all media.
Chinese martial artsall-media communicationSWOT analysisdevelopment strategy
NETL
NSTL
万方数据
