By using the methods of literature and logical analysis,this paper explores the opportunities and challenges of high-quality development of sports industry under the background of new quality productivity,and explores effective development paths.The research believes that the development of the times and the introduction of policies provide opportunities for the high-quality development of the sports industry.The sports industry has encountered challenges in terms of insufficient scientific research and innovation,insufficient industrial integration and development,lagging policy implementation,lack of high-quality sports talents,and lack of green concepts.In view of the existing problems,effective strategies such as strengthening high-tech innovation,promoting industrial integration,policy support and market optimization,training high-quality sports talents,and advocating green,high-quality and sustainable development are proposed,aiming at providing references for high-quality innovation and development of the sports industry.
new quality productivitysports industryscientific and technological innovationhigh-quality development