The logical path and promotion strategy of the construction of rural sports tourism complex in the new stage——based on the perspective of consumption upgrading of tourist attractions
The construction of rural sports tourism complex is beneficial to promote regional industrial spatial reproduction,expand the high-quality supply of sports consumption,and help the overall revitalization of rural areas.Based on the new development stage and from the perspective of consumption upgrading in tourist attractions,this paper conducts a systematic study on the logical path and promotion strategy of the construction of rural sports tourism complex by using research methods such as literature and field investigation,and defines the concept of rural sports tourism complex.Based on the theoretical perspective and driving factors of consumption upgrading in tourist attractions,it is concluded that:in the process of upgrading rural sports tourism complex,there are some problems such as management barrier,homogenization competition,lack of power and safety shackles.In view of the above problems,it proposes to reform the management function and cooperate with the organization of multiple governance;integrate into characteristic events,innovate scenic spots to develop brands;accurate group marketing to guide residents'sports consumption;strengthen risk management,improve outdoor safety precautions and other strategies.
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