By using the methods of literature data and PEST analysis,the macro-environment of the development of mass sports insurance in China under the background of national fitness was analyzed from the aspects of politics,economy,society and technology.According to the research,the development of mass sports insurance faces difficulties such as the support policy system to be improved,the lack of effective supply capacity in the market,the weak awareness of social sports insurance,and the depth of technical integration to be improved.According to this,the development strategy is put forward:we will strengthen the legislation of mass sports insurance and improve the content of related supporting policies;vigorously develop the insurance market and improve the supply capacity of insurance products;strengthen the insurance publicity work,enhance the social insurance consciousness;increase investment in scientific research and promote deeper integration and application of technologies.
关键词
全民健身/群众体育/体育保险/PEST分析
Key words
national fitness/mass sports/sports insurance/PEST analysis
维普
万方数据