By using the methods of literature and logical analysis,this paper analyzes the significance,difficulties and strategies of international communication of Chinese excellent traditional sports culture in the new media era.Communication significance:it is necessary to continue and develop the reality of its own culture,the only way to shape the image of China in the new era,and the inevitable move to build a community with a shared future for mankind.Realistic dilemmas:the marginalization of the participation of non-governmental communication subjects;the content is difficult to form a system,the topic is relatively simple;the communication channels are limited,and the supervision system needs to be improved;the psychological fit with the audience is low,the effect of communication is recluced.Corresponding strategies:release the vitality of multiple subjects and improve the effectiveness of international communication;continue to cultivate high-quality content and enrich the types of cultural output;promote the development and management of the platform,and create a quality communication space;based on the international communication audience,eliminate the barrier of cross-cultural communication.
new mediatraditional sports culturecultural communication
NETL
NSTL
万方数据
