新媒体时代中华优秀传统体育文化国际传播的现实困境与优化策略
Realistic dilemma and optimization strategy of international communication of Chinese excellent traditional sports culture in new media era
房福顺 1高娃 2谢俊1
作者信息
- 1. 江苏省海安中等专业学校,江苏 南通 226601
- 2. 内蒙古师范大学体育学院,内蒙古 呼和浩特 010022
- 折叠
摘要
运用文献资料和逻辑分析等研究方法,对新媒体时代中华优秀传统体育文化国际传播的意义、困境及策略进行剖析.传播意义:延续和发展自身文化的现实之需,塑造新时代中国形象的必由之路,构建人类命运共同体的应然之举.存在的现实困境:民间传播主体参与边缘化;内容难成体系,议题较为单一;传播渠道受限,监管体系有待完善;受众贴合度不强,文化折扣特征明显.优化策略:释放多元主体活力,提升国际传播效能;持续深耕优质内容,丰富文化输出类型;推进平台开发与管理,营造品质化传播空间;立足国际传播受众,消弭跨文化交流屏障.
Abstract
By using the methods of literature and logical analysis,this paper analyzes the significance,difficulties and strategies of international communication of Chinese excellent traditional sports culture in the new media era.Communication significance:it is necessary to continue and develop the reality of its own culture,the only way to shape the image of China in the new era,and the inevitable move to build a community with a shared future for mankind.Realistic dilemmas:the marginalization of the participation of non-governmental communication subjects;the content is difficult to form a system,the topic is relatively simple;the communication channels are limited,and the supervision system needs to be improved;the psychological fit with the audience is low,the effect of communication is recluced.Corresponding strategies:release the vitality of multiple subjects and improve the effectiveness of international communication;continue to cultivate high-quality content and enrich the types of cultural output;promote the development and management of the platform,and create a quality communication space;based on the international communication audience,eliminate the barrier of cross-cultural communication.
关键词
新媒体/传统体育文化/文化传播Key words
new media/traditional sports culture/cultural communication引用本文复制引用
出版年
2024
NETL
NSTL
万方数据