Realistic dilemma and optimization strategy of international communication of Chinese excellent traditional sports culture in new media era
By using the methods of literature and logical analysis,this paper analyzes the significance,difficulties and strategies of international communication of Chinese excellent traditional sports culture in the new media era.Communication significance:it is necessary to continue and develop the reality of its own culture,the only way to shape the image of China in the new era,and the inevitable move to build a community with a shared future for mankind.Realistic dilemmas:the marginalization of the participation of non-governmental communication subjects;the content is difficult to form a system,the topic is relatively simple;the communication channels are limited,and the supervision system needs to be improved;the psychological fit with the audience is low,the effect of communication is recluced.Corresponding strategies:release the vitality of multiple subjects and improve the effectiveness of international communication;continue to cultivate high-quality content and enrich the types of cultural output;promote the development and management of the platform,and create a quality communication space;based on the international communication audience,eliminate the barrier of cross-cultural communication.
new mediatraditional sports culturecultural communication
NETL
NSTL
万方数据
