Current Situation and Countermeasures of Digital Financial Exclusion of County Residents in Jiangxi
In order to explore the current situation and solution of digital financial exclusion of county residents in Jiangxi,a survey was conducted on county residents in Jiangxi through the combination of questionnaire survey and field investigation.It was found that county residents in Jiangxi had a large degree of financial exclusion in the use of digital finance,with a higher degree of financial exclusion towards digital credit,digital financial management and digital insurance.The main reasons for the exclusion include the low matching degree of supply and demand of digi-tal finance products,the lack of digital trust among residents and the lack of digital financial literacy.It is suggested that the government and financial institutions should improve the design of digital financial products,enhance the digital financial transaction environment,improve the financial literacy of county residents and simplify the terminal system of digital financial use to solve the problem of digital financial exclusion of county residents in Jiangxi.
Digital financeFinancial exclusionFinancial literacyCounty residents in Jiangxi