Reflection on the Misconduct and Standardization of Content E-commerce Marketing Behavior
Content e-commerce presents a commercialized approach of"content+e-commerce",digitally trans-forming various cultural knowledge,stimulating shopping interest through content creation and digital dissemination,and leveraging social advantages to spread and monetize content.However,there are also some non-standard phe-nomena in content e-commerce marketing behaviors such as content creativity generation,content data utilization,content cultural dissemination,and platform business operations.It is necessary to establish corresponding behav-ioral norms and guidance for non-compliance in content creativity,content dissemination,and e-commerce opera-tions,to ensure high-quality content creativity and legitimate content marketing data,and to prevent and control content e-commerce marketing risks.
万方数据
维普
