Perception Bias and Dissemination Improvement of Red Tourism Image in Old Revolutionary Base Areas in the New Media Era Taking Jinggangshan as an Example
The image construction of red tourism destinations is an important way for old revolutionary base areas to fully utilize their advantages in the widespread enrichment of red resources and promote the development of regional red tourism.To further optimize image construction,taking Jinggangshan as an example,methods such as network text content mining,semantic network analysis,and sentiment analysis are used to explore the differences between official projected images and tourists'perceived images.The study found that there is a phenomenon of"misalign-ment"between them,manifested as follows:Destination tourism attractions account for the largest proportion in tourists'perception,while the official projected image emphasizes more on tourism facilities and services;In the offi-cial narrative,detailed tourism services such as red tourism training and red study tours are highlighted,whereas tourists'perception for these aspects is relatively weak and singular;Tourists tend to have positive emotions and are mostly attracted by the tourist attractions of Jinggangshan,especially the natural landscapes.In response,the study proposes a dissemination improvement path of an official projected image,aimed at helping old revolutionary base areas better leverage their advantages in red resources and promote high-quality development of regional red tourism.
Old revolutionary base areasRed tourismProjected imagePerceived image
万方数据
