Spatial-Temporal Differences of Tourism Image Perception in Qianjiangyuan National Park Based on UGC Data
The early stage of national park creation in China is a critical period for national park image construction.Tourism image perception research is crucial to its image positioning,brand building,and sustainable development.Taking Qianjiangyuan National Park as the research object,this paper analyzes the spatial and temporal differences of tourism image perception before and after the pilot by using the text analysis of online travel notes and comments.The results show that:in term of space,there are differences in tourists'perception of tourism cognitive image.In the south,natural water resources are the core attraction,while in the north,historical and cultural resources and rural tourism resources are the core attraction.In terms of time,tourists'emotional image perception has been significantly improved since the pilot,but tourists'awareness of the national park is not high,still dominated by the scenic spot perception.Finally,this paper puts forward some suggestions on improving the tourism image of Qian-jiangyuan National Park and shaping it differently.
image perceptionemotional imagespatial and temporal differencesQianjiangyuan National Park
NETL
NSTL
万方数据
维普
