Research on Green Supply Chain Operation Mode for Forest and Fruit Products Based on Judgment Matrix
Based on the traditional supply chain operation mode,the green supply chain operation mode of forest and fruit products is established through the investigation of the production and sales of forest and fruit products.At the same time,the green supply chain performance evaluation index system of forest fruit products is constructed,and the hierarchical analysis method-fuzzy comprehensive evaluation method is applied to obtain objective and scientific supply chain performance evaluation results according to the judgement matrix of each index,so as to achieve effective supply chain performance management.In this paper,taking Guangxi Guilin sugar orange products as an example,considering the elements included in the green supply chain operation mode,six primary indicators and 23 secondary indicators are selected,and the results of green supply chain performance evaluation are calculated based on the judgement matrix,and the scores of each indicator of the performance evaluation are as follows:green purchasing 72.51,green production 74.676,green design 74.506,green logistics 72.68,green marketing 71.517,and green consumption 78.876 points.The green supply chain of sugar orange products is at a better level.Based on this,it is pointed out that compared with green consumption,green marketing has more room for improvement,which provides a reference for optimizing the operation mode of green supply chain of forest and fruit products.
green supply chainperformance evaluationjudgment matrixmaximum eigenvalueeigenvectors
万方数据
维普
