Analysis of Marketing Status and Countermeasures of Lanzhou Tourist Attractions From the Internet Perspective
With the rapid development of the Internet in recent years,traditional marketing methods have been un-able to meet the needs of the development of tourist attractions.Based on network data survey and questionnaire survey,this paper makes a detailed analysis of the marketing status quo of Lanzhou's tourist attractions on major tourism platforms and social media platforms such as Wechat,Weibo and Tik Tok.It finds that Lanzhou's tourist attractions have problems such as weak tourism marketing concepts and insufficient attention to network commu-nication.According to the survey results,it is proposed to enhance the awareness of network marketing,improve the awareness and attention of scenic spot staff to network marketing through training and education,and innovate the tourism platform marketing system.In the network platform such as Weibo,the multi-channel,multi-form marketing system,the development of specific network platform application solutions are established,including content planning,release frequency,interactive methods and other aspects of the solution in order to provide a ref-erence for the marketing of other scenic spots,which better achieves the marketing objectives of scenic spots and improves the effect of tourism scenic blueprint.
万方数据
维普
