首页|基于供需适配性理论的Y产品供需适配预警模型构建研究

基于供需适配性理论的Y产品供需适配预警模型构建研究

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Y产品供需适配预警是烟草专卖市场的一种信息反馈机制,对改善Y制品供需适配效果具有重要意义.根据沙琳的供需适配性理论,构建Y产品供给与需求的适配性评价体系,应用层次分析法,结合专家经验,对评估因子赋权重,建立Y产品供需适配预警模型.以贵阳市G区为例进行实证分析,以营销数据、零售商POI布局数据和调查问卷为输入,进行预警分析,预警模型输出的相关性、可及性、质量性和相适性的指标与期望值的偏差均在5%以内,输出的警度为低,预测结果与实际情况一致,表明该预警模型具有一定的参考价值.
Construction of a Supply and Demand Adaptation Early Warning Model for Y Products Based on the Theory of Supply and Demand Adaptability
Y product supply and demand adaptation warning is an information feedback mechanism in the tobacco monopoly market,which is of great significance for improving the supply and demand adaptation effect of Y products.Based on the theory of supply and demand adaptation,a suitability evaluation system for Y product sup-ply and demand is constructed.The Analytic Hierarchy Process is applied,combined with expert experience,to as-sign weights to the evaluation factors and establish a Y product supply and demand adaptation warning model.Taking G District of Guiyang City as an example,empirical analysis was conducted using marketing data,retail POI layout data,and survey questionnaires as inputs for early warning analysis.The deviation was all within 5%,and the output warning level was low.The predicted results were consistent with the actual situation,indicating that the early warning model has certain reference value.

supply and demand adaptationadaptabilityearly warning model

李款、张满姣

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贵阳市观山湖区烟草专卖局,贵阳贵州 550081

安顺学院 经济与管理学院,安顺 贵州 561000

供需适配 适配性 预警模型

贵州省烟草公司贵阳分公司科技项目

2022-06

2024

绿色科技
花木盆景杂志社

绿色科技

影响因子:0.365
ISSN:1674-9944
年,卷(期):2024.26(3)
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