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湿地生态视域下的文创产品设计分析——以盐城市为例

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从3个方面分析了盐城市的湿地资源,设计了具有盐城湿地资源特征的文创案例,以丰富盐城地域文创产品种类,促进本土湿地文化的传播.首先,通过分析盐城可利用湿地资源与文创产品的现状,以及地域文化元素的类型分析,提出文创产品的开发设计方案;其次,基于图谱分析法以及用户感知调查问卷,确定了盐城地域文化元素设计因子,对设计因子进行评价筛选.结果表明:通过对盐城湿地生态文创产品的思路分析、设计措施分析和对湿地文化元素文创方案设计的探讨,提炼出符合用户喜好度的设计方案,有助于本土文创产的发展.通过文献归纳、案例分析和层次分析法(图谱分析)对盐城本土湿地资源进行了深度挖掘,对文创产业提出了具有价值的可行性设计策略,对传播湿地文化提供了借鉴,为后续的湿地生态文创提供有价值的建议.
Analysis on the Design of Creative Products in Wetland Ecological Perspective—Taking Yancheng City as an Example
This paper analyzes the wetland resources of Yancheng City from three aspects and designs a case of cultural creation with the characteristics of wetland resources in Yancheng City.Firstly,by analyzing the present situation of wetland resources and cultural products available in Yancheng City,and the type analysis of local cul-tural elements,the development design of cultural products is put forward.Secondly,based on graph analysis and user perception questionnaire,the design factors of cultural elements in Yancheng City area are determined and e-valuated.The results show that through the analysis of the ideas and design measures of Yancheng wetland eco-logical cultural and creative products and the discussion of the design of wetland cultural elements cultural and creative programs,the design scheme can be extracted in line with the user's preference,which is conducive to the development of local cultural and creative products.Through literature induction,case analysis and analytic hier-archy process(AHP),Yancheng's local wetland resources are deeply excavated,which provides valuable feasible design strategies for cultural and creative industry,provides references for the dissemination of wetland culture,and provides valuable suggestions for the subsequent wetland ecological cultural and creative industry.

wetland ecologydesign factor extractioncreative productsuser perceptionYancheng City

李颖、滕飞、黄雷

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韩国祥明大学,韩国首尔 110743

盐城工业职业技术学院,江苏盐城 224000

湿地生态 设计因子提取 文创产品 用户感知 盐城市

江苏省大学生创新创业训练计划盐城市社会科学奖励基金(2022)

202113752007Y22skC147

2024

绿色科技
花木盆景杂志社

绿色科技

影响因子:0.365
ISSN:1674-9944
年,卷(期):2024.26(7)
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