Impact of Digital Transformation of Small and Medium Agricultural Enterprises on the Development of Agricultural Modernization Under the Background of Rural Revitalization
This study takes 400 small and medium-sized agricultural enterprises as samples,and explores the im-pact of digital transformation of small and medium-sized agricultural enterprises on agricultural modernization by constructing a multiple intermediary effect model.Through empirical analysis,it is found that the digital transfor-mation of small and medium-sized agricultural enterprises can promote the development of agricultural moderni-zation.Compared with the digital technology application stage,the digital business model transformation stage can better improve the development level of agricultural modernization.At the same time,digital transformation can have a positive impact on the development of agricultural modernization through four paths,namely,the level of agricultural input,the level of agricultural output,the level of rural economic development,and the level of sus-tainable agricultural development.
small and medium-sized agricultural enterprisesrural revitalizationdigital transformationmultiple mediation effect analysisagricultural modernization